0411 405 225

Great design is less. Less is more

I consider myself a Visual Communicator which, is a fancy pants way of saying I’m a ‘bloody great designer + more’.

Too often clients want to show or say too much, muddying the message.

Trying to encapsulate every little detail or service you provide can often confuse your audience – what is it you do? What are you trying to say?

It’s like trying to be the best at everything – that’s impossible and the reason you surround yourself with good staff or suppliers so you can play to your strengths.

Here’s a tip: DON’T BE AFRAID OF SPACE. 

Excerpt from my article at LinkedIn - read in full HERE

My top tip on how to choose the right logo

I'm often asked by clients about the process of design a branding and how to go about it.

We understand that Graphic Design and Branding is NOT your world so we try to make the process as easy as possible for all clients by providing them with a full brief – basically a short questionnaire about what they like, colours, fonts they may have seen or styles they have seen and liked.

Some clients supply a relatively open brief and others with more detail as ordinarily everyone is different.

After receiving the brief back we set about creating a branding based around your audience and designs are then submitted to the client by email as a PDF for consideration.

All our logo's are original creations, we DO NOT use clip art, they are unique and as individual as our clients are and well strategised to suit your target market. 

We suggest (this is how we work and recommend it to all clients) to print out each logo and place them somewhere ie. a wall and live with them for a few days.

You will naturally find one that you keep coming back to – the one that your drawn to as your favourite.

From here we can adjust the file (if it's not already 100% to your liking) until you are satisifed with your selection.

If you would like to know more about our process or indeed need a professional brand or update of your brand, don't hesitate to contact us on 0411 405 225 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

What is CMYK, PMS, RGB, or HEX colour?

They are all COLOUR CODES.

There you go, all settled we can stop thinking about it now right?

OK then, not settled I'll explain in simple terms. These codes all reflect different aspects of online or offline colour media and their models.

Huh? continue reading for the full explanation...


Used for high resolution printing processes. CMYK refers to Cyan, Magenta, Yellow and Black (K). CMYK has millions of colour models for full combination inks as well as tones hence it's high resolution applications. It is also commonly referred to as Four Colour or Full Colour as every colour can virtually be created from this mix.

PMS (no not a female stress issue)

Other printer colour models are PMS – Pantone Matching System or commonly known in the industry as SPOT COLOURS. These are additional colours hence, if you are using a SPOT COLOUR for example a metallic gold, this would be additional to the four colour mix CMYK.

From here I could go into halftones and screen angles, but I did say I'd keep it simple and all you need to know is that we know about this!

CMYK converts to RGB

RGB stands for Red, Green, Blue and when they are overlapped or added with light they produce a broad array of colours (an entire spectrum).

RGB is used mostly for images in electronics – think TVs or computers. It uses the phosphors built in the the screen and this is dependent on the technology i.e.. LCD, plasma, video projector, mobile display, scanner, camera.

RGB is made up of up to 256 colours.

Within this their are colour palette options built for memory… 8, 16, 24 and 32 bit, mmm should I go here?

Basically this takes into consideration the microprocessor of your PC – in laymen's terms, the more recent your PC, the more it registers (processes) the colour and the better representation.

I could go further but hey, I said I'd keep this simple and so I am - NEXT !

So what's a HEX code?

A HEX code is a six digit (hexadecimal) representation of an RGB colour.

What the... I hear you say?

HEX is also used for the internet, web applications so unless your ordinarily involved with building web or smart technology applications you'll possibly never have to know or understand a HEX code.

Why have them then?

They serve a purpose to us involved. Working on the web the 'smaller' you can reduce images or colours the faster the website or application will perform, so rather than a 256 RGB image being loaded to a screen and HEX colour is produced in 16 colours (or one sixteenth of 256 colours), so the image loads very quickly.

There's more technical jargon on the conversion here if your up for it!


Unless you really know what your doing when creating a print document vs an online document I would invest in a professional for artwork such as Just Say Ah.

Aside from the colour models there are also resolution issues that can occur and that's another kettle of fish which we'll list in another blog.

So you see colours and resolution DO make a difference and CAN effect the outcome, so make sure the person you are dealing with has the training, experience and qualifications to make your project a success.

The information and other content published above is provided for information only and is not intended to amount to advice on which reliance should be placed. No responsibility for its accuracy and correctness is assumed by Just Say Ah (JSA), and JSA disclaims all liability and responsibility arising from any reliance placed on such commentary or content by any visitor to the site, or by anyone who may be informed of any of its content.

When Social Media Turns On Your Business?

Social Media has a far greater reach to voice unpleasant as much as pleasant experiences. 

My status update instantly transformed the good old expression "if you have a bad experience you tell 10 people" to I had a bad experience, this is why and I expressed this to everyone on my Facebook, Twitter and an audience of anyone else possibly reading this blog – thousands of people.

I was recently out for a special lunch. The restaurant of choice is exclusive and well known on the peninsula and we've eaten their many times over the years for special occasions.

Poised at our favourite table eagerly awaiting my Pork Belly, we were soaking in the balinese type atmosphere, beautiful weather, the carp swimming in the pond, the music… relaxed, happy.

Finally my Pork Belly arrived. Bland, boring and surprisingly 'disappointing' considering I've had this previously at this restaurant? My friends twice cooked duck was "delectable", alas my Pork Belly was anything but and I felt robbed!

I've never previously felt compelled to speak out about a meal, maybe because of the $36+gst price tag attached with said meal, but I just 'had' to let them know about my disappointing experience. Feedback in any business is vital to help improve service.

To their credit, and being a Name restaurant they reciprocated immediately with a discount to compensate.

Driving home however, I subconsciously updated my status on Facebook expressing my disappointment in lunch to all my friends. This lead me to this blog….

Social Media has a far greater reach to voice unpleasant as much as pleasant experiences.

So what is the lesson to any business?

Whether you're into social media or not, social media is a part of how we view business and client satisfaction and experience reflects on every business, even if they are not connected with social media.

So how does a business reverse this cycle?

The key is to monitor and get involved with social media rather than buckling to it. A bad experience can quickly be reversed to a positive experience for example asking customers to write positive experiences, this doesn't mean brides etc. anybody can see straight through this!

Publishing positive videos or articles from local reviews, papers. 

Stay connected through blogs or forums. What do your customers want, how can you improve? 

Follow customers that follow you and here what they are saying.

A blog is also a powerful SEO tool but most importantly if something is wrong, unless you know about it you can't reverse it with other tactics. 

When all is said done, when done properly a bad experience can be turned around into a good experience and YOU can undo the damage – the key is to STAY CONNECTED.

Have you had a bad social media experience?

We'd really love to hear from you...

Website Design, how to choose a designer / developer

There are so many designers and developers in the Australian market it is often difficult to choose or know where to start so we are hoping this blog will give you some guidance for your project.

What is the difference between a web Designer vs a web Developer?

We have a designer-developer workflow.

The team collaborates together so there aren't any roadblocks with productivity.

This guarantees what we produce is what the client and user experiences in the way we envision them.

Our web designers are across the overall look and feel of the website. We take your brief and massage it into a visual stylish layout. Once you are happy with the design we move to stage 2, the development.

We work closely with our web developers who build your website guaranteeing your design not only looks fantastic, it will work and function without any issues.

All of our websites are CMS (content management) websites, which means you are able to update your website, simply and easily as required.

Beware the Jack-of-all-trades

There are a lot of developers out there but can they design? Unfortunately it is rare for any one person that can produce high quality designs and implement them correctly.

Equally there are a lot of designers, but can they design for web applications?

Designing for the web

Not all print based designs can be converted to work functionally online, and it's important when choosing a designer that they understand the technologies that the design will be integrated into.

Just Say Ah design have been designing for print and the web for over 20 years so we are able to translate what you need online, so you don't need to worry.

How much does a website cost?

This varies according to what type of website you are after, sites commence at $1800+gst up to large business websites of 30+ pages and e-commerce websites.

Call us on 0411 405 225 for a quote and we'll look after you. – 0411 405 225
Associated with the Redcliffe Guide