The Google+ Project is well underway with Google taking head on Facebook, Twitter and other well branded social hangouts. 

So what's all the hype and what's in it for me?

Only a recent 'active' convert to social media myself at first glance I wondered why Google would bother launching yet another social communications site?

On closer read I was amazed at the potential this may have and how I could use this. I have Twitter, Facebook, Skype, YouTube account(s), but it excited me FINALLY, (it seems), all these applications could be amalgamated into 1(+)!

Despite recent raves, Facebook clearly has a role in the global social media spotlight and if you don't have a company profile page then I would advise you to register one.

Having a Facebook company profile page allows friends/fans to read your news, events and/or promotional campaigns and helps direct traffic back to your company. Best of all this is FREE marketing.

Having a professionally designed WELCOME 'window' on your Facebook profile will encourage the user to click on the LIKE button, ultimately having a captive audience for you each time you post information on your wall.